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A series of hand-painted signs dot the side of the winding mountain road that runs between the airport and the Bhutanese capital, Thimphu. Instead of commands to cut speed or check mirrors, they offer the traveler a series of life-affirming mantras. “Life is a journey! Complete it!” says one, while another urges drivers to, “Let nature be your guide”. Another, standing on the edge of a perilous curve, simply says: “Inconvenience regretted.”

It’s a suitably uplifting welcome to visitors to this remote kingdom, a place of ancient monasteries, fluttering prayer flags and staggering natural beauty. Less than 40 years ago, Bhutan opened its borders for the first time. Since then, it has gained an almost mythical status as a real-life Shangri-La, largely for its determined and methodical pursuit of the most elusive of concepts – national happiness.

Since 1971, the country has rejected GDP as the only way to measure progress. In its place, it has championed a new approach to development, which measures prosperity through formal principles of gross national happiness (GNH) and the spiritual, physical, social and environmental health of its citizens and natural environment…

Last year the UN adopted Bhutan’s call for a holistic approach to development, a move endorsed by 68 countries. A UN panel is now considering ways that Bhutan’s GNH model can be replicated across the globe. ..

, Bhutan is also being held up as an example of a developing country that has put environmental conservation and sustainability at the heart of its political agenda. In the last 20 years Bhutan has doubled life expectancy, enrolled almost 100% of its children in primary school and overhauled its infrastructure.

At the same time, placing the natural world at the heart of public policy has led to environmental protection being enshrined in the constitution. The country has pledged to remain carbon neutral and to ensure that at least 60% of its landmass will remain under forest cover in perpetuity. It has banned export logging and has even instigated a monthly pedestrian day that bans all private vehicles from its roads.

“It’s easy to mine the land and fish the seas and get rich,” says Thakur Singh Powdyel, Bhutan’s minister of education, who has become one of the most eloquent spokespeople for GNH. “Yet we believe you cannot have a prosperous nation in the long run that does not conserve its natural environment or take care of the wellbeing of its people, which is being borne out by what is happening to the outside world.”

Powdyel believes the world has misinterpreted Bhutan’s quest. “People always ask how can you possibly have a nation of happy people? But this is missing the point,” he says. “GNH is an aspiration, a set of guiding principles through which we are navigating our path towards a sustainable and equitable society. We believe the world needs to do the same before it is too late.”

Bhutan’s principles have been set in policy through the gross national happiness index, based on equitable social development, cultural preservation, conservation of the environment and promotion of good governance…

The infusion of GNH into education has also meant daily meditation sessions and soothing traditional music replacing the clang of the school bell.

“An education doesn’t just mean getting good grades, it means preparing them to be good people,” says Dukpa. “This next generation is going to face a very scary world as their environment changes and social pressures increase. We need to prepare them for this.”…                                          -from The Guardian; Dec 2012

Note:  Bhutan has just declared a goal of 100% organic farming, allowing no pesticides or herbicides to be used.